They may think so, or see a crisis looming. I guess it comes down to how you define crisis. One person's crisis is another person's burnt toast. The drop in membership may be critical to AGB.
I know nothing more about AGB’s finances than the next person and what I do know comes from the published accounts but even in ignorance I would consider a significant drop in membership (20k plus?) a potential crisis for AGB’s finances. Could that alone have prompted this strategic review or are there other underlying reasons? Members dissatisfaction? Fear the Olympic performance targets might not be reached threatening a loss of funding?
Is it usual for AGB to react this quickly to a crisis?
For my sins, I was today reading AGB’s Strategic Plan 2021-26 which I understand was published after the last AGM. It’s a document which runs to twenty-odd pages and was obviously not just dashed off in a hurry. Much thought and preparation went into it.
In this thread Little Skink wrote “...IMO real change tends to only happen when there is either (i) a crisis, usually a survival crisis (which often kept from the public domain)...”. So one could be forgiven for thinking there is something serious going on at the heart of AGB that it’s senior management have known about for some time and the Strategic Plan and Strategic Review are the tools it’s employing to try to put things right.
So here’s the dilemma. Can AGB afford to carry on (or even survive) in its present form with membership (rumoured to be) in the twenty thousands - from a peak of forty thousand plus a few years ago- and keep the membership fee at £47?
At the time it is trying to think of ways to attract more people into the sport can it risk raising the membership fee? Might that churn as many existing members out as new members come in?
At what level of membership fee (bearing in mind we all pay club fees as well) do existing and potential new members say it’s simply not worth it? £50? £75? £100?