Ozzy
Member
From a marketing perspective, probably a bit late for that brand name segmentation move now.They could do what Bowtech/Diamond have done, have two brands, Mybo and Merlin. Reposition the Origin as an intermediate bow with black only colour marketed under one brand name. ( as long as your making a good profit why put the price up?) Go upmarket with the other brand name.
With the economy as it is at the moment, high end bow sales could take a big hit if the interest rates go up any time soon
I really liked & preferred the previous "Merlin" name branding for their previous bows. This "Mybo" name has been the subject of a bit of razzing at my club over my Mybo Origin.
The AUS$ is quite favourable at the moment for purchases from UK or US, but a top end bow is still a rather hefty investment.