I'm not connected to AIUK and Dave in any way, but my understanding is that Dave has 3 revenue streams from AIUK:
- Yearly subscriptions; about £20 IIRC. For that you get advertisements blocked and a supporter badge.
- Occasional donations; £ what you can afford; you get a saviour badge.
- Advertisement income.
Presumably Dave has thought about this and set subscriptions at £20; £20 is a lot but that subscriber isn't going to contribute to ad viewer numbers so that's lost ad revenue.
People are talking about a fiver; there is a bit of a gap between £5 and £20. I'm kind of getting the impression from this thread that people are willing to pay about £5 but not the £20. So should Dave lower the subs to £5?
If Dave did and picked up new subscribers then what would that mean?
Well he'd get £5 from all those new subscribers but he'd also
lose £15 from all the current ones. So he'd need to quadruple the subscriber base before he even broke even. Plus he'd need to add a few more for the lost advertisement revenue. Would he work out ahead? I don't know; possibly he would. Would he come out
significantly ahead? I doubt it.
If I were Dave I'd do nothing, hope to pick up a few more subscribers at £20 each after the last outage and hope those not able to afford the £20 would give their £5 as a donation.